5 must have online lifestyle marketing tools
When it comes to using social media as a lifestyle marketing tool, which has an end goal of qualified lead generation, the underlying key to success is to drive guidance and credibility around a desired market that will yield target engagement, new leads, more traffic and increased profits.
Choosing the appropriate lifestyle channel(s) depends on a number of factors including:
- Audience breakdown of network
- Target audience types
- Content types by audience
- Purpose of social network
- Tone of network
- Engagement levels of network
Google+ is becoming the next big social network for business. As of March 2013, Google+ had 350 million active users. That is more than on LinkedIn, Twitter, Pinterest, and YouTube. Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea.
YouTube, done correctly, meaning with the brand in mind and well thought out for target engagement needs to be a crucial component of any online marketer’s social media marketing program. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
LinkedIn makes it easy to build relationships with your target prospects. LinkedIn was born and bred to create and develop business relationships, and has grown to have 225 million active users in more than 200 countries.
Facebook is certainly the number one lifestyle marketing tool and B2C social media network. As a B2B social media tool, Facebook does serve to deliver client services, online promotions and event announcements primarily.
Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. A micro blogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e., your website and your blog.
Success can be found through any of these platforms. To do so, a company must first have a solid social media plan that defines the market position and a review of the online competition.
THE CONTENT BEYOND TEXT
Much has been written about the value of title tags, the most important of all SEO attributes. From a pure conversion and marketing perspective, however, there is a lot of additional value to be squeezed out of title tags.
Ecommerce businesses have already begun to differentiate themselves within the search engine results pages to steal more clicks from the competition.
To do so, they have looked at title tags as another marketing platform – to convey offers, details on what’s inside (the site), to reinforce the brand’s value proposition, and to position by price point.
1. Keyword Placement - Exact Match, Listed First
2. For Niche Categories, Optimize for all Keyword Variations
3. Free Shipping and Other Offers Included in Title Tag
Based on alone, it seems that the
first steps of commerce are beginning to take place right within the search
engine resul
t page.
There are tons of tips I could give you but the truth is, you need to hire a lifestyle marketing professional who can focus on making your business apart of your brands lifestyle.
WAIT… Before you go, it’s a jungle out there. I can’t help but leave you with a few more words of advice to help you along your journey.
Stay Fresh, Stay Relevant To Customers and Search Engines
Bloomingdale's Guide To a Fashion-Packed Life, with interactive features and fun, flirty copy is updated monthly to adjust with the season.
Image Is Not Everything
Images are important, but an image alone doesn't always provide the visitor enough information to seal the deal.
Bottom line: There's always room for improvement, even for a big brand.
Is your brand apart of the lifestyle?
In today’s world, people get what they want when they want it. A consumer can build their life around their wants, needs and desires. Everything is at the consumer’s finger tips. The question is… Is your brand???
Cell phones and internet rule the marketing world now. I feel sorry for radio and television account executives who are still trying to sell the dream that their audience pays attention to commercials. Yet, those same people don’t listen to local radio and have dvr at home.
Google research shows that there are 2 BILLION SEARCHES A DAY online for products and services that fit a person’s lifestyle needs.
When I first heard this it shocked me. People are online and they are searching for something. Is it your business that people are searching for? If not, why not?
The first step to becoming part of that search is, understanding “Buyer Persona”. If you are not familiar with what that is then stick around and I will open up your business to a whole new world. For now let’s take a step back and first understand the types of people that are searching on the internet.
- Stranger; this is a person who doesn’t really know where to find what they are looking for. This could be a special part or service that they have never used before.
- Visitor; this is someone who knows where to find something they want but want to see if they can find a better deal or product.
- Leads; this is someone who heard or was told about a service or product and now they are looking for it online.
Now that you understand what types of people are online searching, the real question is how do you reach them? This is where ‘Buyer Persona” comes into play. So before you blow your next advertising, marketing or promotion budget on the same out dated campaigns, make sure you do your homework on if the marketing plan is even reaching your demographic.
